Of all the webpage views worldwide, more than half are from mobile devices, with higher percentages in regions like Asia and Africa. For that reason, search engines prioritize websites with faster mobile load times as slow loading times can lead to high bounce rates (users leaving the site after viewing just one page). Google and other site-speed authorities recommend a maximum load time of three seconds for a mobile site to retain users.
While the three second loading time may seem nearly unattainable, there are a few tactics which could assist in achieving this goal. To improve mobile performance, website owners should minimize file sizes and file count by using image optimizers, minifying code, and consolidating JavaScript and CSS files. They should also cache resources at the edge with a global Content Delivery Network (CDN) and cache API calls. Prioritizing visible content and avoiding redirects can also help to improve mobile load times.
Having a high-performing mobile site is crucial for engagement, conversion rates, and SEO. By implementing the strategies outlined above, website owners can improve their mobile performance and reap these benefits.
Looking to learn more? We suggest heading over to Cloudflare’s Learning Center for an in-depth look at the importance of a mobile-friendly site and the techniques to achieve it.
Share this:
